B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

21%

21% -- difficulty getting help percentage for Gen Z grocery shoppers (2022)

Name: Difficulty Getting Help Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2022 · Savanta

21% of Gen Z grocery shoppers find it difficult to get help if they can't find what they are looking for.

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Attribution: Savanta View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2022

Entity

Gen Z grocery shoppers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Savanta Primary Tier A

https://savanta.com/knowledge-centre/view/grocery-shopping-how-can-you-win-the-gen-z-vote/ ↗

Confidence: 32/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Grocery shopping: how can you win the Gen Z vote? - Savanta

Shopping behaviours are constantly changing, having been accelerated by the Covid-19 pandemic, with marked differences in behaviours across generations. Generation Z are noticeably less experienced in adapting to these changes where cost is a key consideration. How can brands and retailers aid these…

Original Research

Savanta · Original study ↗

Methodology

Savanta consumer survey on grocery shopping pain points

Methodology documented

Segmentation

IndustryRetail RegionGlobal

Cite this stat

Plain Text

Gen Z grocery shoppers: 21% difficulty getting help percentage. Source: Savanta (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-help-finding-products-21pct

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<blockquote cite="https://lighthousedata.io/data/gen-z-help-finding-products-21pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- difficulty getting help percentage for Gen Z grocery shoppers<br><small>Source: Savanta (2022) · <a href="https://lighthousedata.io/data/gen-z-help-finding-products-21pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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