B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- share seeking fun content for Gen Z social media users (2021)
Over 40% of Gen Z social media users wanted fun content to distract them from pandemic boredom.
- Reported as 'over 40%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biggerfishmarketing.com
Primary
Tier C
https://biggerfishmarketing.com/how-covid-changed-social-media-3-trends-that-are-here-for-good/ ↗
Source Article
How Covid Changed Social Media– 3 Trends That Are Here For Good
Original Research
biggerfishmarketing.com
· Original study ↗
Methodology
Reported as 'over 40%'; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z social media users: 40% share seeking fun content. Source: biggerfishmarketing.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-fun-content-demand
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-fun-content-demand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share seeking fun content for Gen Z social media users<br><small>Source: biggerfishmarketing.com (2021) · <a href="https://lighthousedata.io/data/gen-z-fun-content-demand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.