B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of gen z discovering events via instagram for Gen Z (2025)
48% of Gen Z discover events through Instagram according to the 2025 Eventbrite TRNDS Report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eventbrite
Primary
Tier B
https://w.paybee.io/post/eventbrite-for-nonprofits ↗
Source Article
Ultimate Guide to Eventbrite for Nonprofits
Ultimate Guide to Eventbrite for Nonprofits
With more people connecting, communicating, and learning online than ever, now is the ideal time for NPOs to expand their reach by promoting fundraisers online and selling tickets to a wider audience.
The problem is with such an enormous potential audience…
Original Research
Eventbrite
· Original study ↗
Methodology
Cited from 2025 Eventbrite TRNDS Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 48% share of gen z discovering events via instagram. Source: Eventbrite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-event-discovery-instagram-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-event-discovery-instagram-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of gen z discovering events via instagram for Gen Z<br><small>Source: Eventbrite (2025) · <a href="https://lighthousedata.io/data/gen-z-event-discovery-instagram-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.