B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- email usage rate for Gen Z (2022)
85% of Gen Z use email.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Profs
Primary
Tier C
https://popcorncrm.co.uk/10-step-guide-to-boosting-growth-for-business-with-a-crm-2022/ ↗
Source Article
10-Step Guide to Boosting Growth for Business With a CRM in 2022
In This Article
– Boosting Growth for Business With a CRM: Introduction
– Our 10-Step Guide to Boosting Growth for Business With a CRM in 2022
1. Understand Your Customer’s Journey to Boost Growth in Your Business
2. Humanise Your Brand, Grow Your Business
3. Personalisation and PRM—Attention Boosts…
Original Research
Marketing Profs
· Original study ↗
Methodology
Cited from Marketing Profs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 85% email usage rate. Source: Marketing Profs (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-email-usage-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-email-usage-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email usage rate for Gen Z<br><small>Source: Marketing Profs (2022) · <a href="https://lighthousedata.io/data/gen-z-email-usage-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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