B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share using email primarily for relevant content for Gen Z consumers (2025)
60% of Gen Z consumers who actively utilize email do so primarily for relevant content.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VMG Digital
Primary
Tier B
https://www.vmgdigital.com/blog/strategies-for-engaging-gen-z-gen-alpha/ ↗
Source Article
Marketing Strategies For Engaging Gen Z And Gen Alpha
The modern online digital market stands at a pivotal juncture, shaped profoundly by the unprecedented influence of Gen Z and Gen Alpha. Gen Z, broadly defined as those born from the mid 90s to the early 2010s , has already emerged as a dominant consumer force, wielding significant spending power, es…
Original Research
VMG Digital
· Original study ↗
Methodology
Figure cited in marketing blog; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 60% share using email primarily for relevant content. Source: VMG Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-email-relevant-content-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-email-relevant-content-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share using email primarily for relevant content for Gen Z consumers<br><small>Source: VMG Digital (2025) · <a href="https://lighthousedata.io/data/gen-z-email-relevant-content-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.