B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- consumers viewing email as most personal channel for Gen Z (2024)
60% of Gen Z feel that email is the most personal channel for communication.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
runneredq.com
Primary
Tier C
https://www.runneredq.com/blogs/top-3-reasons-why-email-marketing-still-works ↗
Source Article
Runner EDQ
Understanding the Relevance
2 MINUTE READ
Digital marketing strategies continue to evolve, leaving traditional marketing behind. And with certain marketing practices proving to no longer be as effective, marketers wonder whether email marketing is still worthwhile. If you’re thinking about spending …
Original Research
runneredq.com
· Original study ↗
Methodology
Unspecified survey cited by Runner EDQ
Methodology documented
Segmentation
Industrymarketing
Channelemail
Cite this stat
Plain Text
Gen Z: 60% consumers viewing email as most personal channel. Source: runneredq.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-email-most-personal-channel
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<blockquote cite="https://lighthousedata.io/data/gen-z-email-most-personal-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers viewing email as most personal channel for Gen Z<br><small>Source: runneredq.com (2024) · <a href="https://lighthousedata.io/data/gen-z-email-most-personal-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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