B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share checking email multiple times a day for Gen Z consumers (2025)
58% of Gen Z consumers check their email multiple times a day.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
VMG Digital
Primary
Tier B
https://www.vmgdigital.com/blog/strategies-for-engaging-gen-z-gen-alpha/ ↗
Source Article
Marketing Strategies For Engaging Gen Z And Gen Alpha
The modern online digital market stands at a pivotal juncture, shaped profoundly by the unprecedented influence of Gen Z and Gen Alpha. Gen Z, broadly defined as those born from the mid 90s to the early 2010s , has already emerged as a dominant consumer force, wielding significant spending power, es…
Original Research
VMG Digital
· Original study ↗
Methodology
Email usage figure cited in marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers: 58% share checking email multiple times a day. Source: VMG Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-email-check-multiple-times-daily-58pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-email-check-multiple-times-daily-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share checking email multiple times a day for Gen Z consumers<br><small>Source: VMG Digital (2025) · <a href="https://lighthousedata.io/data/gen-z-email-check-multiple-times-daily-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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