B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- share using conversational tools instead of search engines for Gen Z (2025)
53% of Gen Z use conversational tools like TikTok, ChatGPT, and Reddit instead of traditional search engines for certain queries.
- Applies to certain queries
- Examples of conversational tools given include TikTok, ChatGPT, and Reddit
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Resolve
Primary
Tier C
https://intura.co/en/blog/tiktok-trend-center-guide-creators-solopreneurs ↗
Source Article
TikTok Trend Center: A Complete Guide for Creators & Solopreneurs
TikTok Trend Center: A Complete Guide for Creators & Solopreneurs
Learn how to use TikTok Trend Center to find trending songs, viral hashtags, and rising content before your competitors — a practical guide for creators and solopreneurs.
Most creators and solopreneurs research TikTok trends the hard …
Original Research
Resolve
· Original study ↗
Methodology
Cited from Resolve Report 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z: 53% share using conversational tools instead of search engines. Source: Resolve (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-conversational-search-53
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<blockquote cite="https://lighthousedata.io/data/gen-z-conversational-search-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share using conversational tools instead of search engines for Gen Z<br><small>Source: Resolve (2025) · <a href="https://lighthousedata.io/data/gen-z-conversational-search-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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