B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- college attendance plan rate for US high school seniors and college students (2021)
93% of high school seniors and current college students plan on attending college in fall 2021.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fall Openings
Primary
Tier C
https://evolvez.co/blog/gen-z-customer-lifecycle-and-brand-ambassadors ↗
Source Article
WHO IS GEN Z
Gen Z (those born between 1997-2012) is a unique generation with traits, preferences, and spending habits unlike previous counterparts. As of 2020, they compose 40% of all consumers (SheerID, UniDays) and have a total spending power of $143 billion, despite only representing 26% of the …
Original Research
Fall Openings
· Original study ↗
Methodology
Cited from Fall Openings research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US high school seniors and college students: 93% college attendance plan rate. Source: Fall Openings (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-college-attendance-plans-2021
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<blockquote cite="https://lighthousedata.io/data/gen-z-college-attendance-plans-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- college attendance plan rate for US high school seniors and college students<br><small>Source: Fall Openings (2021) · <a href="https://lighthousedata.io/data/gen-z-college-attendance-plans-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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