B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- brand preference rate for Generation Z (2017)
53% of Gen Z select brands that understand them as an individual.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upfront Analytics
Primary
Tier C
https://blog.hollywoodbranded.com/4-dos-and-donts-of-marketing-to-gen-z ↗
Source Article
4 Do's And Don'ts Of Marketing To Gen Z
4 Do's And Don'ts Of Marketing To Gen Z
Quick Answer
Hollywood Branded explores the iGeneration, and provide's a list of 4 dos and don'ts of marketing to Gen Z.
What Brands Need To Know To Maximize Success
It seems like it was only yesterday that brands were fixated on studying the Millennial genera…
Original Research
Upfront Analytics
· Original study ↗
Methodology
Cited from Upfront Analytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2017 (current) | 55% | |
| 2017 (current) | 53% | -3.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation Z: 53% brand preference rate. Source: Upfront Analytics (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-brands-understand-individual-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-brands-understand-individual-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- brand preference rate for Generation Z<br><small>Source: Upfront Analytics (2017) · <a href="https://lighthousedata.io/data/gen-z-brands-understand-individual-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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