B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- gen z users discovering new apps via social media for Gen Z users (2026)
Over 70% of Gen Z users discover new apps through social media.
- Source states 'Over 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
applaunchpartners.com
Primary
Tier C
https://applaunchpartners.com/author/applauncrhyskincaid/ ↗
Source Article
Rhys Kincaid, Author at App Launch Partners
Original Research
applaunchpartners.com
· Original study ↗
Methodology
Stated as 'over 70%'; exact figure not given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z users: 70% gen z users discovering new apps via social media. Source: applaunchpartners.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-app-discovery-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-app-discovery-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- gen z users discovering new apps via social media for Gen Z users<br><small>Source: applaunchpartners.com (2026) · <a href="https://lighthousedata.io/data/gen-z-app-discovery-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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