B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- gen z saying ai can improve online shopping for Gen Z consumers globally (2023)
88% of Gen Zers globally think AI can improve online shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rokt / Harris Poll
Primary
Tier B
https://blog.housewares.org/2023/10/02/u-s-retail-intelligence-october-4/ ↗
Source Article
U.S. Retail Intelligence – October - International Housewares Association
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Original Research
Rokt / Harris Poll
· Original study ↗
Methodology
Rokt and Harris Poll research study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Z consumers globally: 88% gen z saying ai can improve online shopping. Source: Rokt / Harris Poll (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-ai-improve-online-shopping-2023
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<blockquote cite="https://lighthousedata.io/data/gen-z-ai-improve-online-shopping-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- gen z saying ai can improve online shopping for Gen Z consumers globally<br><small>Source: Rokt / Harris Poll (2023) · <a href="https://lighthousedata.io/data/gen-z-ai-improve-online-shopping-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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