B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20.6%
20.6% -- population share for Generation X (US, born 1965-1980) (2021)
Generation X (people born between 1965 and 1980) represents about 20.6% of the US population.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer/Insider Intelligence
Primary
Tier C
https://advertisingsystemsinc.com/snapchat-tiktok-still-grab-most-of-gen-zs-attention/ ↗
Source Article
Snapchat, TikTok Still Grab Most of Gen Z’s Attention
Original Research
eMarketer/Insider Intelligence
· Original study ↗
Methodology
eMarketer generational audience research cited via secondary source; cohort ages cited as 41-56, consistent with 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Generation X (US, born 1965-1980): 20.6% population share. Source: eMarketer/Insider Intelligence (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-share-of-us-population
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-x-share-of-us-population" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.6%</strong> -- population share for Generation X (US, born 1965-1980)<br><small>Source: eMarketer/Insider Intelligence (2021) · <a href="https://lighthousedata.io/data/gen-x-share-of-us-population" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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