B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumers preferring email marketing for Gen X (2021)
72% of Gen X prefers email marketing over other forms of marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bluecore
Primary
Tier C
https://www.anntoine.com/post/why-your-brand-needs-email-marketing ↗
Source Article
5 Reasons Your Brand Needs Email Marketing | Anntoine Blog
5 Reasons Your Brand Needs Email Marketing
Why Email Marketing is Important for Businesses of All Sizes
Beyond its status as a daily ritual, email has revolutionized the way businesses communicate, providing a more direct, personalized, and measurable method of making connections.
With the push of a…
Original Research
Bluecore
· Original study ↗
Methodology
Bluecore data cited by Anntoine blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen X: 72% consumers preferring email marketing. Source: Bluecore (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-prefer-email-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-x-prefer-email-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers preferring email marketing for Gen X<br><small>Source: Bluecore (2021) · <a href="https://lighthousedata.io/data/gen-x-prefer-email-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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