B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- mobile shopping rate for Gen X and older parents (2021-22)
40% of US Gen X and older parents shopped for school supplies on a mobile device for the 2021-22 school year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2021-22
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Mintel
Primary
Tier A
https://martech360.com/news/kids-coupons-and-social-media-among-top-influences-for-us-parents-shoppi… ↗
Source Article
Kids, coupons, and social media among top influences for US parents shopping back-to-school
As the start of the 2022-23 school year gets closer, Mintel research reveals that nearly three in five US parents (57%) say they look to their kids for what to buy when back-to-school shopping, including 64% of moms and 50% of dads. And while moms prioritize school recommendations (41%) and promotio…
Original Research
Mintel
· Original study ↗
Methodology
Mintel research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Gen X and older parents: 40% mobile shopping rate. Source: Mintel (2021-22). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-parents-mobile-shopping
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<blockquote cite="https://lighthousedata.io/data/gen-x-parents-mobile-shopping" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mobile shopping rate for Gen X and older parents<br><small>Source: Mintel (2021-22) · <a href="https://lighthousedata.io/data/gen-x-parents-mobile-shopping" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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