B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$15,200,000,000,000
$15,200,000,000,000 -- consumer spending for Gen X (global) (2025)
Gen X is driving a global consumer spending surge worth $15.2 trillion.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$15,200,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Data Lab and NIQ
Primary
Tier A
https://worlddatalab.com/press-releases/gen-x-is-spending-trillions-world-data-lab-and-niq-reveal-th… ↗
Source Article
Gen X is Spending Trillions World Data Lab and NIQ Reveal…
PRESS RELEASE
FOR IMMEDIATE RELEASE
COPENHAGEN | May 26, 2025 Gen X is not just alive and well, they are quietly driving a global spending surge worth $15.2 trillion. Yet most brands still aren’t paying attention.
At this year’s NACS Convenience Summit Europe in Copenhagen, World Data Lab and NIQ wi…
Original Research
World Data Lab and NIQ
· Original study ↗
Methodology
World Data Lab and NIQ data modelling of global consumer spending
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen X (global): $15,200,000,000,000 consumer spending. Source: World Data Lab and NIQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-x-global-spending-15-2-trillion
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<blockquote cite="https://lighthousedata.io/data/gen-x-global-spending-15-2-trillion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$15,200,000,000,000</strong> -- consumer spending for Gen X (global)<br><small>Source: World Data Lab and NIQ (2025) · <a href="https://lighthousedata.io/data/gen-x-global-spending-15-2-trillion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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