B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- social commerce shopping rate for Gen Alpha teens (Instagram) (2025)
74% of Gen Alpha teens actively shop on Instagram.
- Original research study or primary source is not named in the text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
supermombusiness.com
Primary
Tier C
https://supermombusiness.com/articles/gen-alpha-characteristics-millennial-parents-purchase-decision… ↗
Source Article
Gen Alpha Characteristics: Shaping Millennial Parents' Purchases
Gen Alpha Characteristics:
Shaping Millennial Parents' Purchases
Published on January 16, 2025
Southeast Asia's next generation is more than just future prospects - they're already actively influencing their parents' purchase decisions in the present. Gen Alpha (born after 2010) is entering their tw…
Original Research
supermombusiness.com
· Original study ↗
Methodology
Statistic cited in article without named original source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen Alpha teens (Instagram): 74% social commerce shopping rate. Source: supermombusiness.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-alpha-teens-instagram-shopping-74
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<blockquote cite="https://lighthousedata.io/data/gen-alpha-teens-instagram-shopping-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- social commerce shopping rate for Gen Alpha teens (Instagram)<br><small>Source: supermombusiness.com (2025) · <a href="https://lighthousedata.io/data/gen-alpha-teens-instagram-shopping-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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