B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- advertisers using or planning generative ai for video ads for advertisers (2025)
86% of advertisers are using or planning to use generative AI to build video ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Interactive Advertising Bureau (IAB)
Primary
Tier B
https://hellostarling.com/news-views/how-generative-ai-and-retail-media-are-reshaping-media-planning ↗
Source Article
Hello Starling | Expert Insights: What’s In Store for Retail Media…
Generative AI Is Changing the Creative Game
AI is becoming an increasingly powerful tool year-on-year, with generative AI tools aiding with the rapid production of content, including video, static, and text assets, which can be adapted for multiple platforms.
In fact, according to the Interactive Ad…
Original Research
Interactive Advertising Bureau (IAB)
· Original study ↗
Methodology
IAB 2025 Digital Video Ad Spend & Strategy Full Report, as cited by Hello Starling
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
advertisers: 86% advertisers using or planning generative ai for video ads. Source: Interactive Advertising Bureau (IAB) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-video-ads-advertisers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-ai-video-ads-advertisers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- advertisers using or planning generative ai for video ads for advertisers<br><small>Source: Interactive Advertising Bureau (IAB) (2025) · <a href="https://lighthousedata.io/data/gen-ai-video-ads-advertisers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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