B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- generative ai marketing adoption rate for Organizations surveyed (companies with >$1B annual turnover) (2023)
Almost 60% of surveyed organizations with >$1B annual turnover are already integrating generative AI into marketing efforts.
- Reported as 'almost 60%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini Research Institute
Primary
Tier B
https://dmexco.com/stories/newsstory-ai-in-marketing-the-future-in-figures/ ↗
Source Article
AI in marketing: the future in figures
AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
AI tools promise to make the marke…
Original Research
Capgemini Research Institute
· Original study ↗
Methodology
Capgemini Research Institute survey of 1,800 managers from 14 countries (126 from Germany) responsible for marketing at companies with >$1B annual turnover; reported as 'almost 60%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organizations surveyed (companies with >$1B annual turnover): 60% generative ai marketing adoption rate. Source: Capgemini Research Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-marketing-integration-almost-60-percent
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<blockquote cite="https://lighthousedata.io/data/gen-ai-marketing-integration-almost-60-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- generative ai marketing adoption rate for Organizations surveyed (companies with >$1B annual turnover)<br><small>Source: Capgemini Research Institute (2023) · <a href="https://lighthousedata.io/data/gen-ai-marketing-integration-almost-60-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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