B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- companies using gen ai for marketing campaigns for Global companies (2024)
According to McKinsey research, 42% of companies are using generative AI initiatives to improve marketing campaigns in 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.itconsultants.ai/services/generative-ai-consulting-company/ ↗
Source Article
Generative AI Consulting Company
Generative AI Consulting
Redefine the future to meet business objectives using expert generative AI consultants.
Increase your business value to new heights by accessing generative AI expert guidance on everything from technology selection to model fine-tuning, gen A…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by third-party consultancy page
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Global companies: 42% companies using gen ai for marketing campaigns. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-marketing-campaigns-2024
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<blockquote cite="https://lighthousedata.io/data/gen-ai-marketing-campaigns-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- companies using gen ai for marketing campaigns for Global companies<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/gen-ai-marketing-campaigns-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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