B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- share of enterprises reporting roi increase from gen ai for Gen AI enterprises (2024)
74% of enterprises using Gen AI report an increase in return on investment (ROI) within the first year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Cloud & National Research Group
Primary
Tier B
https://www.yabble.com/blog/unlocking-the-roi-of-generative-ai-why-brands-must-act-now ↗
Source Article
Unlocking the ROI of Generative AI: Why Brands Must Act Now
The AI revolution is here, and it’s transforming businesses at an unprecedented pace. Generative AI (Gen AI) is no longer a futuristic concept—it’s already reshaping how brands uncover insights, drive efficiency, and accelerate growth. Yet, many companies are still hesitating, stuck in outdated rese…
Original Research
Google Cloud & National Research Group
· Original study ↗
Methodology
Google Cloud & National Research Group study, cited by Yabble
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen AI enterprises: 74% share of enterprises reporting roi increase from gen ai. Source: Google Cloud & National Research Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-enterprises-roi-increase-first-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-ai-enterprises-roi-increase-first-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of enterprises reporting roi increase from gen ai for Gen AI enterprises<br><small>Source: Google Cloud & National Research Group (2024) · <a href="https://lighthousedata.io/data/gen-ai-enterprises-roi-increase-first-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.