B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- genai content creation adoption forecast for Marketing experts already using generative AI (2023)
88% of marketing experts already using generative AI expect to increasingly apply it to content creation over the next two to three years.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,800
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini Research Institute
Primary
Tier B
https://dmexco.com/stories/newsstory-ai-in-marketing-the-future-in-figures/ ↗
Source Article
AI in marketing: the future in figures
AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
AI tools promise to make the marke…
Original Research
Capgemini Research Institute
· Original study ↗
Methodology
Share expecting to increasingly apply generative AI to content creation over the next two to three years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing experts already using generative AI: 88% genai content creation adoption forecast. Source: Capgemini Research Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-content-creation-use-case-88-percent
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<blockquote cite="https://lighthousedata.io/data/gen-ai-content-creation-use-case-88-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- genai content creation adoption forecast for Marketing experts already using generative AI<br><small>Source: Capgemini Research Institute (2023) · <a href="https://lighthousedata.io/data/gen-ai-content-creation-use-case-88-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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