B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- generative ai adoption growth rate for US adults (2025-08)
Generative AI adoption among U.S. adults rose 10% year-over-year.
- Unclear whether 10% refers to relative growth or percentage points
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Project on Workforce
Primary
Tier B
https://www.thinkinkpr.com/ithinkink/visibility-b2b-pr-ai-search-optimization ↗
Source Article
Reimagining B2B Visibility in the AI Search Era
Reimagining B2B Visibility in the AI Search Era
Dec 19, 2025 / By Vanessa Horwell
9 min read
Sometime over the past year, the internet slipped into a new phase of online discovery. On the surface, pages and platforms remain familiar, but the logic that determines visibility has changed. Online disco…
Original Research
Harvard Project on Workforce
· Original study ↗
Methodology
Generative AI adoption among U.S. adults rose 10% year-over-year, per an August 2025 survey by Harvard's Project on Workforce. Ambiguity: unclear whether 10% is relative growth or a percentage-point increase.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 10% generative ai adoption growth rate. Source: Harvard Project on Workforce (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-ai-adoption-us-adults-growth-2025
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<blockquote cite="https://lighthousedata.io/data/gen-ai-adoption-us-adults-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- generative ai adoption growth rate for US adults<br><small>Source: Harvard Project on Workforce (2025-08) · <a href="https://lighthousedata.io/data/gen-ai-adoption-us-adults-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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