B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82%
82% -- share of shoppers using smartphone for Polish e-commerce shoppers (2025)
According to the Gemius 'E-commerce w Polsce 2025' report, smartphones are the first-choice device for 82% of online shoppers in Poland.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier C
https://www.adtrip.pl/post/koszty-kampanii-google-ads-dla-branzy-beauty-w-2026 ↗
Source Article
Koszty kampanii Google Ads dla branży Beauty w 2026 | Adtrip Blog - Adtrip
Spis treści
- Realia rynku beauty w 2026 roku - liczby, które musisz znać
- Struktura kosztów Google Ads – za co tak naprawdę płacisz?
- Koszty obsługi i zarządzania
- Koszty kliknięcia (CPC) w branży beauty
- Kampanie produktowe i Performance Max – czy to się jeszcze opłaca?
- Profit on Ad Spend (P…
Original Research
Gemius
· Original study ↗
Methodology
Gemius report 'E-commerce w Polsce 2025'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish e-commerce shoppers: 82% share of shoppers using smartphone. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemius-mobile-first-shoppers-2025
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<blockquote cite="https://lighthousedata.io/data/gemius-mobile-first-shoppers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- share of shoppers using smartphone for Polish e-commerce shoppers<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/gemius-mobile-first-shoppers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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