B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2,200
2,200 -- referral sessions for Gemini referral traffic to 100 Australian ecommerce brands (2026)
Gemini sent approximately 2,200 referral sessions across 100 Australian ecommerce brands tracked over 21 months (July 2024 to March 2026).
- Trackable figure is considered an undercount because Android app and embedded Google Search referrals strip the HTTP referrer header.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2,200
Unit
Count
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lawrence Hitches
Primary
Tier A
https://www.lawrencehitches.com/gemini-referral-traffic/ ↗
Source Article
Gemini Referral Traffic in GA4: What Shows Up and How to Track It | Lawrence Hitches
Gemini referral traffic appears in GA4 as gemini.google.com / referral. If you have older data from when Google called it Bard, you'll also see bard.google.com / referral, both refer to the same product. Across 100 Australian ecommerce brands tracked over 21 months, Gemini sent ~2,200 sessions and g…
Original Research
Lawrence Hitches
· Original study ↗
Methodology
21-month first-party GA4 dataset; includes bard.google.com historical referrals; author notes trackable figure is an undercount due to stripped referrer headers on Android app/embedded Google Search traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gemini referral traffic to 100 Australian ecommerce brands: 2,200 referral sessions. Source: Lawrence Hitches (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemini-referral-sessions-au-ecommerce
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gemini-referral-sessions-au-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,200</strong> -- referral sessions for Gemini referral traffic to 100 Australian ecommerce brands<br><small>Source: Lawrence Hitches (2026) · <a href="https://lighthousedata.io/data/gemini-referral-sessions-au-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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