B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
100
100 -- avg monthly referral sessions for Gemini referral traffic, average per month across 100 Australian ecommerce brands (2026)
Gemini sent an average of approximately 100 referral sessions per month in total across 100 tracked Australian ecommerce brands.
- Represents only trackable web sessions with referrer header intact (underreported due to Android/embedded app traffic)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
100
Unit
Count
Data Vintage
2026
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lawrence Hitches
Primary
Tier A
https://www.lawrencehitches.com/gemini-referral-traffic/ ↗
Source Article
Gemini Referral Traffic in GA4: What Shows Up and How to Track It | Lawrence Hitches
Gemini referral traffic appears in GA4 as gemini.google.com / referral. If you have older data from when Google called it Bard, you'll also see bard.google.com / referral, both refer to the same product. Across 100 Australian ecommerce brands tracked over 21 months, Gemini sent ~2,200 sessions and g…
Original Research
Lawrence Hitches
· Original study ↗
Methodology
Derived average (~2,200 sessions over 21 months) reported in article FAQ
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gemini referral traffic, average per month across 100 Australian ecommerce brands: 100 avg monthly referral sessions. Source: Lawrence Hitches (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemini-avg-monthly-referral-sessions-au
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<blockquote cite="https://lighthousedata.io/data/gemini-avg-monthly-referral-sessions-au" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>100</strong> -- avg monthly referral sessions for Gemini referral traffic, average per month across 100 Australian ecommerce brands<br><small>Source: Lawrence Hitches (2026) · <a href="https://lighthousedata.io/data/gemini-avg-monthly-referral-sessions-au" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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