B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4
4 -- brand rank for GE (2007)
BusinessWeek and Interbrand rate GE's brand as No. 4 behind Coca-Cola, Microsoft, and IBM.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Rank
Data Vintage
2007
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Interbrand/BusinessWeek
Primary
Tier B
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1861 ↗
Source Article
Knowledge@Wharton Leadership and Change Research Article
Original Research
Interbrand/BusinessWeek
· Original study ↗
Methodology
BusinessWeek and Interbrand brand ranking
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
GE: 4 brand rank. Source: Interbrand/BusinessWeek (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ge-brand-rank-interbrand-2007
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<blockquote cite="https://lighthousedata.io/data/ge-brand-rank-interbrand-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- brand rank for GE<br><small>Source: Interbrand/BusinessWeek (2007) · <a href="https://lighthousedata.io/data/ge-brand-rank-interbrand-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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