B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.33%
0.33% -- email soft bounce rate for Global email marketing sector (2023)
The global email soft bounce rate declined to 0.33% in the 2024 benchmark edition (covering 2023 data).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.33%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
GDMA
Primary
Tier B
https://gdma.org/email-benchmark ↗
Source Article
Call for participation opens for 4th edition of GDMA’s International Email Benchmark – DDMA
To help organizations optimize their email performances, GDMA and DDMA joined forces with ESPs and DMAs (Data and Marketing Associations) from across the world to strengthen the position of email marketing as a channel.
As we begin this 4th edition, we invite organizations worldwide to participate a…
Original Research
GDMA
· Original study ↗
Methodology
Based on 203 billion emails sent across 125 countries
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Global email marketing sector: 0.33% email soft bounce rate. Source: GDMA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gdma-soft-bounce-rate-2023
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<blockquote cite="https://lighthousedata.io/data/gdma-soft-bounce-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.33%</strong> -- email soft bounce rate for Global email marketing sector<br><small>Source: GDMA (2023) · <a href="https://lighthousedata.io/data/gdma-soft-bounce-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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