B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- visitor growth rate for Growth-Driven Design websites (2017)
Websites built with Growth-Driven Design drove 14% more visitors six months after launching compared to traditional web design.
- Reported by agencies comparing Growth-Driven Design against traditional web design
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.simplemachinesmarketing.com/blog/how-often-should-you-update-your-website/ ↗
Source Article
How Often Should You Update Your Website?
When new clients begin working with us, the first thing we do is have a sit-down to learn more about their company, goals and challenges. During that discussion, just about 100% of the time, they will admit their website could probably use a “refresher” and redesigning it should be an early priority…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot 2017 agency survey; GDD vs traditional web design
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Growth-Driven Design websites: 14% visitor growth rate. Source: HubSpot (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gdd-websites-14-percent-more-visitors
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<blockquote cite="https://lighthousedata.io/data/gdd-websites-14-percent-more-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- visitor growth rate for Growth-Driven Design websites<br><small>Source: HubSpot (2017) · <a href="https://lighthousedata.io/data/gdd-websites-14-percent-more-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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