B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- review response rate for local businesses (Google Business Profile) (2024)
Birdeye's 2024 State of Google Business Profile data shows that the average review response rate reached 73% in 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Birdeye
Primary
Tier C
https://www.maplift.app/blog/multi-location-review-management ↗
Source Article
Multi-Location Review Management: How to Scale Reviews Across All Your Locations (2026)
Multi-Location Review Management: How to Scale Reviews Across All Your Locations
Chains and franchises that scale past five locations without a review management system see their aggregate rating drift within 12 months. Not because service quality drops — because the informal approach that worked at…
Original Research
Birdeye
· Original study ↗
Methodology
Birdeye's 2024 State of Google Business Profile industry data; average review response rate rose year-over-year from 63% in 2023 to 73% in 2024. Cited by MapLift as the new industry floor/median.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local businesses (Google Business Profile): 73% review response rate. Source: Birdeye (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-review-response-rate-2024
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<blockquote cite="https://lighthousedata.io/data/gbp-review-response-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- review response rate for local businesses (Google Business Profile)<br><small>Source: Birdeye (2024) · <a href="https://lighthousedata.io/data/gbp-review-response-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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