B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- increase in direction requests for businesses with photos on Google Business Profile (2025)
Businesses with photos receive 42% more direction requests than those without.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.viciousmarketing.net/post/google-my-business-optimization-techniques-complete-guide ↗
Source Article
Google My Business Optimization Techniques to Rank Higher
Google My Business Optimization Techniques: Complete Guide
Introduction
Google Business Profile, earlier known as Google My Business, is indispensable in local search visibility for today's world. Optimizing your profile increases the chances of appearing in local map packs and search results. The m…
Original Research
Google
· Original study ↗
Methodology
Widely cited Google research figure; blog does not state methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with photos on Google Business Profile: 42% increase in direction requests. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-photos-direction-requests
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gbp-photos-direction-requests" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- increase in direction requests for businesses with photos on Google Business Profile<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/gbp-photos-direction-requests" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.