B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- review response rate for local businesses on Google Business Profile (2024)
In 2024, the industry-wide average review response rate on Google Business Profile rose to 73%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Birdeye
Primary
Tier C
https://www.maplift.app/blog/multi-location-review-management ↗
Source Article
Multi-Location Review Management: How to Scale Reviews Across All Your Locations (2026)
Multi-Location Review Management: How to Scale Reviews Across All Your Locations
Chains and franchises that scale past five locations without a review management system see their aggregate rating drift within 12 months. Not because service quality drops — because the informal approach that worked at…
Original Research
Birdeye
· Original study ↗
Methodology
Secondary citation: MapLift attributes the 2024 industry-average review response rate to Birdeye's State of Google Business Profile 2025 report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
local businesses on Google Business Profile: 73% review response rate. Source: Birdeye (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gbp-industry-review-response-rate-2024
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<blockquote cite="https://lighthousedata.io/data/gbp-industry-review-response-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- review response rate for local businesses on Google Business Profile<br><small>Source: Birdeye (2024) · <a href="https://lighthousedata.io/data/gbp-industry-review-response-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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