B
Evidence Grade B
Graded
under review
Safe to Cite
Current
33%
33% -- gated content conversion rate for Visitors to flagship research report (middle market research campaign) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Rattleback
Primary
Tier B
https://www.rattleback.com/insights/articles/content-marketing-services-campaigns/ ↗
Source Article
3 Approaches to Take Your Research to Market
Original Research
Rattleback
· Original study ↗
Methodology
First-party campaign analytics reported by Rattleback: roughly 33% of visitors to the flagship research moved through the registration gate to consume it; Rattleback notes this is consistent with its research on the share of executives willing to go through a gate for thought leadership. Approximate value.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Visitors to flagship research report (middle market research campaign): 33% gated content conversion rate. Source: Rattleback (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gated-research-report-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/gated-research-report-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- gated content conversion rate for Visitors to flagship research report (middle market research campaign)<br><small>Source: Rattleback (2026) · <a href="https://lighthousedata.io/data/gated-research-report-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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