B
Evidence Grade B
Safe to Cite
Dated
60%
60% -- ad spend for Marketing Technology Leaders (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.chiefmarketer.com/eletters/cm-weekly-11-15-20/ ↗
Source Article
CM Weekly
|
Winter is coming for marketers, in more ways than one. Amid the second wave of COVID spikes, budget adjustments that reflect ongoing business realities will continue to play out. (Anyone else wish “Game of Thrones” was still on? It’s going to be a long haul.)
In the case of martech, Gartner resear…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research
Segmentation
IndustryTechnology
Company SizeEnterprise
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Marketing Technology Leaders: 60% ad spend. Source: Gartner (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner_martech_budget_cuts_2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner_martech_budget_cuts_2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ad spend for Marketing Technology Leaders<br><small>Source: Gartner (2021) · <a href="https://lighthousedata.io/data/gartner_martech_budget_cuts_2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.