B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
69%
69% -- buyers reporting website sales message mismatch for B2B business buyers (2026)
According to a Gartner study, 69% of business buyers recognize that company websites present different information than their sales teams.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.pipelineology.com/closing-the-revenue-gap-between-sales-and-marketing/ ↗
Source Article
Closing The Revenue Gap Between Sales and Marketing, Pipelineology | Done For You LinkedIn Outreach & Content
Closing The Revenue Gap Between Sales and Marketing
In this LinkedIn Live session, Gary and Jen Dunn discuss closing the revenue gap between marketing and sales. Jen explains how misaligned leadership, objectives, and definitions of leads create friction, with sales often spending excessive time edu…
Original Research
Gartner
· Original study ↗
Methodology
Attributed to a Gartner study cited during LinkedIn Live session
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business buyers: 69% buyers reporting website sales message mismatch. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-website-sales-misalignment-69pct
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<blockquote cite="https://lighthousedata.io/data/gartner-website-sales-misalignment-69pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- buyers reporting website sales message mismatch for B2B business buyers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-website-sales-misalignment-69pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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