B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- synthetic data share of ai analytics data for AI and analytics projects (2026)
By 2026, 60% of data used for AI and analytics projects will be synthetically generated.
- Forecast projection by Gartner
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://mydigipal.com/en/blog/synthetic-data-automotive-marketing-gdpr-compliant-testing ↗
Source Article
Synthetic Data for Auto Marketing: GDPR Guide | MyDigipal
Why automotive marketing needs a data revolution
The automotive industry sits at a paradox. Marketers need massive volumes of customer data to optimize campaigns across complex, multi-touchpoint buyer journeys that average 6-9 months. Yet GDPR, CCPA, and emerging privacy regulations have made access…
Original Research
Gartner
· Original study ↗
Methodology
Attributed to Gartner forecast.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI and analytics projects: 60% synthetic data share of ai analytics data. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-synthetic-data-ai-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-synthetic-data-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- synthetic data share of ai analytics data for AI and analytics projects<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-synthetic-data-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.