B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- share of sales time wasted on nonconverting leads for B2B sales teams (2026)
Sales teams waste approximately 35% of their time pursuing leads that never convert.
- Attributed to Gartner via secondary blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://remotereps.com/services/sales-outsourcing/how-to-qualify-sales-leads ↗
Source Article
How to Qualify Sales Leads: Ultimate Guide
Learn how to qualify sales leads using BANT, MEDDIC & AI tools. Shorten cycles by 30% & increase closes. Start optimizing your pipeline today!
RemoteReps
Author
Last updated:02/15/2026
12 min read
Many B2B sales teams generate a steady flow of leads but struggle to convert them into real opportuniti…
Original Research
Gartner
· Original study ↗
Methodology
Attributed to Gartner in secondary blog article; original report not linked
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales teams: 35% share of sales time wasted on nonconverting leads. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-sales-time-wasted-unqualified-leads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-sales-time-wasted-unqualified-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of sales time wasted on nonconverting leads for B2B sales teams<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-sales-time-wasted-unqualified-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.