B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- lead qualification accuracy improvement for companies adding at least two proprietary signals to scoring model (2025)
Companies that added at least two proprietary signals to their AI lead scoring model improved lead qualification accuracy by an average of 27% compared to those using only behavioral data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://bizaigpt.com/blog/how-customize-ai-lead-scoring-rules ↗
Source Article
How to Customize AI Lead Scoring Rules Effectively
Original Research
Gartner
· Original study ↗
Methodology
Cited as Gartner 2025 Sales Tech report; secondary citation in vendor blog
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
companies adding at least two proprietary signals to scoring model: 27% lead qualification accuracy improvement. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-proprietary-signals-lead-qualification-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-proprietary-signals-lead-qualification-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- lead qualification accuracy improvement for companies adding at least two proprietary signals to scoring model<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-proprietary-signals-lead-qualification-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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