B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
87%
87% -- share of organizations with product led gtm strategy for organizations with sales teams (2024)
87% of organizations describe their go-to-market strategy as product-led, with a sales team according to research by Gartner.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://revboss.com/blog/driving-success-with-product-led-sales-how-to-transform-your-go-to-market-s… ↗
Source Article
Driving Success with Product-Led Sales: How to Transform Your Go-to-Market Strategy
Driving Success with Product-Led Sales: How to Transform Your Go-to-Market Strategy
You’ve heard the saying, “Some products sell themselves.” Product-led sales might as well have come from this statement.
Product-led sales (PLS) is exactly what it sounds like the SaaS product leads the way, and pros…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited by RevBoss blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations with sales teams: 87% share of organizations with product led gtm strategy. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-product-led-gtm-87-percent
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<blockquote cite="https://lighthousedata.io/data/gartner-product-led-gtm-87-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of organizations with product led gtm strategy for organizations with sales teams<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/gartner-product-led-gtm-87-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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