B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

15%

15% -- sales increase from predictive analytics for companies using predictive analytics in marketing (2025)

Name: Sales Increase From Predictive Analytics Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Gartner

Companies that use predictive analytics in marketing see a 15-20% increase in sales according to a 2025 Gartner report.

Reported as a range of 15-20%

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2025

Entity

companies using predictive analytics in marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://applaunchpartners.com/data-driven-marketing-unlock-growth-in-2024/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Data

Original Research

Gartner · Original study ↗

Methodology

Range 15-20%; midpoint used. Cited as a 2025 Gartner report by a secondary source (AppLaunch Partners).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

companies using predictive analytics in marketing: 15% sales increase from predictive analytics. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-predictive-analytics-sales-lift-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/gartner-predictive-analytics-sales-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- sales increase from predictive analytics for companies using predictive analytics in marketing<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-predictive-analytics-sales-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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