B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- share of martech tools actively used for marketing technology stacks (2025)
According to Gartner's 2025 Marketing Technology Survey, only 49% of marketing technology tools are actively used.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://nicolaziady.com/how-to-get-cited-by-ai-engines/ ↗
Source Article
How to Get Cited by AI Engines Effectively
|
Listen to this article
Getting your Trinity Audio player ready...
|
BLUF: Your rankings don’t get you cited. Your structure does. That’s it. Everything else in the post is evidence and instruction that supports that one sentence. The reader who finishes this article should leave knowing two things…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner 2025 Marketing Technology Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing technology stacks: 49% share of martech tools actively used. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-martech-tools-actively-used-49
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gartner-martech-tools-actively-used-49" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of martech tools actively used for marketing technology stacks<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-martech-tools-actively-used-49" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.