B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- ai integration rate for marketing departments worldwide (2025)
Around 60% of marketing departments worldwide had integrated at least one AI technology by the end of 2025.
- Reported as an approximation ('around 60 per cent')
- Secondary citation of Gartner research
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://stevejking.com/ai-marketing/ai-is-no-longer-the-differentiator/ ↗
Source Article
AI is no Longer the Differentiator. Maturity is. - Steve J King
In 2025, AI stopped being impressive.
That might sound odd, given how powerful the tools have become. But that is exactly the point. AI in marketing is no longer novel, rare or difficult to access. According to the 2025 AI Marketing Industry Report, 60 per cent of marketers now use AI daily, up from…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited in a 2025 AI marketing overview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing departments worldwide: 60% ai integration rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketing-departments-ai-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-marketing-departments-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- ai integration rate for marketing departments worldwide<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-marketing-departments-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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