B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52%
52% -- share of senior marketing leaders who can prove marketing value for senior marketing leaders (2026)
52% of senior marketing leaders can prove marketing's value to their organization.
- Secondary citation of a Gartner survey without methodology details provided
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Lighthouse Research Team
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Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://segmentstream.com/glossary/marketing-attribution ↗
Source Article
What Is Marketing Attribution? Definition, Models, and How It Works
What Is Marketing Attribution? Definition, Models, and How It Works
Marketing attribution is the process of identifying which marketing channels, campaigns, and touchpoints contribute to a conversion — and assigning credit to each based on its role in the customer journey. It answers a question that…
Original Research
Gartner
· Original study ↗
Methodology
Cited as a Gartner survey; survey details not provided in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
senior marketing leaders: 52% share of senior marketing leaders who can prove marketing value. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketers-prove-value-52pct
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<blockquote cite="https://lighthousedata.io/data/gartner-marketers-prove-value-52pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- share of senior marketing leaders who can prove marketing value for senior marketing leaders<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-marketers-prove-value-52pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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