B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

60%

60% -- share of marketing leaders anticipating data privacy challenges for marketing leaders (2023)

Name: Share Of Marketing Leaders Anticipating Data Privacy Challenges Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · Gartner

60% of marketing leaders anticipate facing challenges in balancing first-party data collection with privacy and customer value exchange in 2023.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2023

Entity

marketing leaders

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://sellforte.com/en/blog/marketing-news-march/ ↗

Confidence: 30/100 Vintage: 2023 Channel: Wayback

Source Article

Marketing News March

Blog Marketing News March March 31, 2023 | Chris Kervinen The world of marketing changes by the minute. Here are the latest news. Marketers balancing between data collection & privacy trend According to a recent survey conducted by Gartner, 60% of marketing leaders anticipate facing challenges in ba…

Original Research

Gartner · Original study ↗

Methodology

Gartner survey cited via Sellforte blog

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleCMO Channelcontent

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Plain Text

marketing leaders: 60% share of marketing leaders anticipating data privacy challenges. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-marketers-data-privacy-challenge-2023

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<blockquote cite="https://lighthousedata.io/data/gartner-marketers-data-privacy-challenge-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of marketing leaders anticipating data privacy challenges for marketing leaders<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/gartner-marketers-data-privacy-challenge-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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