B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- limited or no genai adoption rate for Marketing organizations (2025)
According to a 2025 Gartner survey of 418 marketing leaders, 27% of organizations have limited or no GenAI adoption in their marketing campaigns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
418
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.tryvizup.com/blog/ai-tools-for-marketing-the-ai-agent-stack-brands-use-to-improve-effici… ↗
Source Article
AI Tools for Marketing: The AI Agent Stack Brands Use to Improve Efficiency and Effectiveness | Vizup
Every week, a new AI tool shows up claiming it’ll boost ROAS by 40%, spit out 10x more creative, and let you run marketing with half the headcount. The pitch decks look incredible. The demos are smooth. ↯ But here’s the part vendors won’t say out loud: maybe 10–15% of AI tools for marketing solve a …
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey of 418 marketing leaders, cited by Vizup blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing organizations: 27% limited or no genai adoption rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-limited-genai-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-limited-genai-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- limited or no genai adoption rate for Marketing organizations<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-limited-genai-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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