B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
55%
55% -- service leaders planning to invest in customer journey analytics for service and support leaders (2025)
55% of service and support leaders plan to invest in customer journey analytics specifically to drive more sales.
- Specifically to drive more sales
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://blog.automatedsalesmachine.com/customer-experience-management-2/ ↗
Source Article
The Complete Guide to Customer Experience Management Platforms for Small Business - The Conversion Feed
Most small business owners don’t think they need a customer experience management platform. They track emails in Gmail. They run surveys through SurveyMonkey. Their CRM holds contact records. Support tickets live in a separate help desk. And when a customer gets frustrated and leaves, nobody connect…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
service and support leaders: 55% service leaders planning to invest in customer journey analytics. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-journey-analytics-investment-55
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<blockquote cite="https://lighthousedata.io/data/gartner-journey-analytics-investment-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- service leaders planning to invest in customer journey analytics for service and support leaders<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-journey-analytics-investment-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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