B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of buyer seller interactions that will be digital for B2B buyers and sellers (2025)
Gartner projects that 80% of all interactions between buyers and sellers will be digital by 2025.
- projection
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Lighthouse Research Team
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://evolvesalesgroup.com/2023/09/27/old-dog-new-tricks/ ↗
Source Article
Old Dog, New Tricks - Evolve
The article originally appeared on LinkedIn, dated November 30, 3021.
I work with a lot of sales professionals, and because of the demographics in the printing industry, most are between the ages of 55 and 65 years old. This is the same age range as most owners I also work with.
The similarities bet…
Original Research
Gartner
· Original study ↗
Methodology
Gartner projection cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers and sellers: 80% share of buyer seller interactions that will be digital. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-digital-buyer-seller-interactions-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-digital-buyer-seller-interactions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of buyer seller interactions that will be digital for B2B buyers and sellers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-digital-buyer-seller-interactions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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