B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share of digital consumers using conversational ai in purchase research for digital consumers (2025)
According to Gartner, 45% of digital consumers use conversational AI in purchase research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://keywordly.ai/blog/llm-visibility-tool ↗
Source Article
Top 10 LLM Visibility Tools Every Brand Should Know
Introduction
The digital landscape is undergoing a transformative shift as artificial intelligence platforms become central sources of information for consumers and businesses alike. Brands can no longer focus solely on optimizing for traditional search engines like Google and Bing—visibility within…
Original Research
Gartner
· Original study ↗
Methodology
Gartner finding cited by third-party blog
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
digital consumers: 45% share of digital consumers using conversational ai in purchase research. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-conversational-ai-purchase-research
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<blockquote cite="https://lighthousedata.io/data/gartner-conversational-ai-purchase-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of digital consumers using conversational ai in purchase research for digital consumers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-conversational-ai-purchase-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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