B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

15%

15% -- share of consumer interactions handled by chatbots for consumer interactions (2024)

Name: Share Of Consumer Interactions Handled By Chatbots Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2024 · Gartner

Gartner predicts that AI will handle 15% of consumer interactions via chatbots.

Attributed to Gartner prediction without specific target year or baseline methodology details in source

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2024

Entity

consumer interactions

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

https://lightpointglobal.com/blog/conversational-ai-and-nlp-in-customer-support ↗

Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Conversational AI and NLP in Customer Support | Lightpoint Global

Conversational AI: Enhancing Customer Support with NLP Igor Kelly 18 Jan 2024 Instead of rigid commands or specific keywords, conversational AI helps brands communicate with their audience more naturally, and the AI understands the context of the online conversation. An NLP chatbot is a more precise…

Original Research

Gartner · Original study ↗

Methodology

Gartner forecast cited in vendor blog

Methodology documented

Segmentation

IndustryB2C RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

consumer interactions: 15% share of consumer interactions handled by chatbots. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-chatbot-consumer-interactions

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<blockquote cite="https://lighthousedata.io/data/gartner-chatbot-consumer-interactions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of consumer interactions handled by chatbots for consumer interactions<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/gartner-chatbot-consumer-interactions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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