B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- buyer self directed research rate for B2B buyers (2025)
47% of buyers complete their purchase research before contacting a sales representative.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://bizaigpt.com/blog/ai-sdr-in-charlotte ↗
Source Article
AI SDR in Charlotte: The Definitive 2026 Guide for Business Growth
Original Research
Gartner
· Original study ↗
Methodology
Cited as a Gartner 2025 finding; original methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 47% buyer self directed research rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-buyers-research-before-contact-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-buyers-research-before-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- buyer self directed research rate for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-buyers-research-before-contact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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